Kitchen renovation has greatest potential to boost a property’s sale price
Prospective sellers likely to spend less than 2.5% of a home’s value on home improvement
TORONTO, JUNE 28, 2018 – According to a cross-Canada survey of over 750 Royal LePage real estate experts, a kitchen renovation is the clear upgrade of choice with the potential to boost a property’s value by more than 12.5 per cent.[1] Both ranking second, a finished basement or a new bathroom has the potential to increase a property’s value between 2.5 per cent and 12.5 per cent, depending on the investment.
“To financially benefit from a home improvement project, you need to keep potential homebuyers in mind,” said Tom Storey, real estate agent, Royal LePage Signature Realty. “While updating a kitchen should increase your sale price, a pool can actually deter families with young children or those who are looking for less maintenance.”
Adding a pool or deck is considered the least worthwhile renovation to increase a property’s value with pricing potential limited to a maximum of 2.5 per cent of the value of the home.
For Canadians looking for more general guidance on where to focus their home projects, the vast majority of surveyed experts recommended interior renovations (95.0%) over exterior renovations (5.0%).
“Curb appeal is important but more time is spent indoors at the open house and that is where buyers typically fall in love with a home,” added Storey. “When renovating with the potential to sell, the most important thing to remember is to use colours and materials that are popular and not too personal.”
The survey showed that prospective sellers are willing to invest less than 2.5 per cent of a property’s value on home renovations prior to listing their home, which represents an investment of up to $15,138 on a property valued at $605,512[2] – the current median home price in Canada.
When asked which generation is the most likely to renovate their home, 45.1 per cent of surveyed experts said baby boomers, as many are planning to sell and downsize. They are also most likely to have the funds needed for a significant renovation.
“Baby boomers run the risk of their property selling for a lower price or languishing on the market for longer than expected if they held their property for a long period of time without updating periodically,” said Storey. “Although many buyers can see themselves making home improvements themselves, its very hard for a buyer to get excited or imagine living in a space that is run down or the decor reflects another generation.”
Popular Home Improvements
| Rank | Project | Potential increase to home’s selling price | Respondents |
| 1 | Kitchen | Greater than 12.5% | 54.7% |
| 2 | Bathroom | Between 2.5% and 12.5% | 50.8% |
| 2 | Finished basement | Between 2.5% and 12.5% | 60.0% |
| 4 | Eco-upgrades (ie, windows, heating) | Less than 10.0% | 60.0% |
| 4 | Basement apartment | Less than 10.0% | 55.2% |
| 6 | Landscaping | Less than 7.5% | 60.2% |
| 6 | Interior painting | Less than 7.5% | 60.2% |
| 8 | Exterior painting | Less than 5.0% | 54.9% |
| 9 | Deck | Less than 2.5% | 55.0% |
| 9 | Pool | Less than 2.5% | 66.4% |
About the home renovations ROI survey
The Royal LePage Home Improvement Survey polled 766 real estate advisors from across Canada, between June 20, 2018 and June 25, 2018. Each respondent was asked to complete an online survey composed of 8 questions on the value of popular home improvements.
About Royal LePage
Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of close to 18,000 real estate professionals in more than 600 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage Shelter Foundation, dedicated to supporting women’s and children’s shelters and educational programs aimed at ending domestic violence. Royal LePage is a Brookfield Real Estate Services Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE. For more information visit: www.royallepage.ca.
For further information, please contact:
Michael Jesus
Kaiser Lachance Communications
647-783-1807
michael.jesus@kaiserlachance.com
[1] Statistic referenced in table Popular Home Improvements
[2] National Home Price Aggregate, Royal LePage House Price Composite, Q1 2018.
